Pictured with Renee DiNino: Shawonda Swain, President and CEO of Middlesex United Way
The Travelers Championship at the TPC River Highlands enjoyed June 17th - 23rd
Shawonda Swain is the President and CEO of Middlesex United Way and shares how you can support their mission through Birdies for Charity with The Travelers Championship! Listen to our interview below and get connected to Birdies for Charity!
Middlesex United Way is a locally based organization dedicated to strengthening lives, helping people, and improving community conditions in the fifteen towns in Middlesex County. Middlesex united way serves the towns of Chester, Clinton, Cromwell, Deep River, Durham, East Haddam, East Hampton, Essex, Haddam, Killingworth, Middlefield, Middletown, Old Saybrook, Portland, and Westbrook. With their partners, they work to create real, lasting change. They support community programs and initiatives that help those in need and also prevent problems from happening in the first place.
Middlesex United Way's mission is to act as a catalyst to achieve measurable, positive impact in education, health, housing and financial stability in order to cultivate leadership and partnerships, bring resources together, and invest in our community.
In 2004, The Travelers Championship launched the Birdies for Charity program, adopting a national model that has seen great success in other markets. Today, the Birdies for Charity program continues to develop and thrive and has become an easy and effective fundraising opportunity for every 501(c)(3) organization. Birdies for Charity is a giving platform that utilizes the excitement around the Travelers Championship to help nonprofits across the region raise awareness and funds to support their missions. Thanks to the support of Webster Bank, organizations have the opportunity to receive a 15% bonus on every donation through the program.
If You are a Charity:
All registered 501(c)(3) organizations in the Northeast United States can participate once registered. You can solicit donations and know that the heavy lifting of administration and billing will be taken care of by the Travelers Championship, with no credit card or administration fees. There is no minimum amount organizations must raise to participate or receive the 15% bonus.
If You are a Charity Donor:
It is gratifying to know that 100% of every donation collected goes directly to your specified charity. All administrative costs and online fees are covered to make this possible. Plus, through the Bonus Bucks Pool, the tournament is able to give every charity an additional 15% of every donation to make the deal even sweeter.