The LEGO Group announced the launch of a new project to encourage their fans to donate their old LEGO bricks so they can be used by less fortunate children.
LEGO Replay is a new pilot program that will accept any and all previously used LEGO bricks and donate them to children’s nonprofits in the United States. The process is simple, because it needs to be. The number of donations they receive is critical to a successful campaign, so they’ve made it as easy as possible for folks at home to send in their idle bricks.
Collect any loose LEGO pieces, sets, or elements, place them into a cardboard box, and visit the LEGO Replay website to print out a free shipping label, and possibly call the service, either UPS or FedEx, depending on your location and the label, to have them pick up the package at your door.
LEGO Replay is one of the many sustainable and philanthropic efforts the LEGO Group has announced in the past year. Recent efforts include Plants from Plants,LEGO Braille Bricks and LEGO Audio and Braille Instructions.