It turns out storing your vodka in the freezer might not be such a great idea after all - depending on how good your tipple is.
Business Insider recently spoke to Grey Goose vodka creator, Francois Thibault, who shared some spirits wisdom.
It may seem like an appealing idea to keep your vodka ice cold as, thanks to its ethanol content, it won't freeze to a solid block unless temperatures hit -27 degrees Celsius.
If the vodka you're drinking is cheap and low-quality then keeping it at such low temperatures will hide any "aggressive, burning notes," Thibault says.
However, premium vodkas like Grey Goose should be naturally soft and not aggressive, which means that you'll actually be hiding the more sophisticated aromas and flavors when storing it at a really low temperature.
"The best temperature for Grey Goose is 0-4 degrees Celsius," Thibault says, "which is the temperature of a slight dilution with ice in a mixing glass."
He added that at room temperature, even Grey Goose vodka would be a little aggressive.
Basically, putting your vodka in the freezer will subdue any flavors within the liquid, which is great if your vodka is cheap and unrefined but not so much if you've bought something nice.
For any vodka beginners, Thibault recommends learning to make a dry Martini, as it's "the perfect cocktail to compare different vodkas."